Building intelligent fashion discovery for Pakistan.

Honest numbers, real bugs, the engineering behind it. Documenting the search, taxonomy, and creator-commerce work publicly.

Three products in build. Documenting the engineering publicly.

// about

I'm Rana a solo founder in Lahore building the discovery infrastructure Pakistani fashion doesn't have yet. Search, taxonomy, recommendations, creator-commerce the stack that makes "blue formal kurta under 8,000" actually return what you're looking for across 15 brands.

// the work

Flagship

Poshak

Hybrid vector + keyword search across Pakistani fashion. Semantic search trained on local fabric, color, and occasion vocabulary.

theposhak.pk → Creator-commerce layer

Libaas

Creator affiliate infrastructure built on top of Poshak's catalog. Commission ledger, brand onboarding, creator curation tools.

thelibaas.pk →

Side venture, in build

Pawsh

Premium pet products for Pakistan. Shopify-based. Field research for the commerce-ops layer feeding back into the flagship work.

pawsh.pk →